Shaklee: Conference Branding

Shaklee is a network marketing company, and its products are sold by individuals who want to share health and wellness with others. The Shaklee Effect = Small Actions lead to big results, was a 2-year campaign to mobilize both distributors and consumers to take actions that make a difference. For the annual conference, we created a design system of a burst in bright colors, combined with daily anecdotes and approachable photography, to inspire people to take part in the Shaklee Effect.

Interactive Wall

To further the narrative of the Shaklee Effect (small steps lead to big results) we created an interactive wall in a well traffic area. The wall was cover with magnetic buttons of actions (or steps) consumer could take every day. As the buttons were lifted from the wall, the words
“The Shaklee Effect” revealed themselves.

The Shaklee Store and conference signage.

Part of the conference experience is the Shaklee Store, where new products and branded swag can be purchased. We created large partition that were color coded by sub-brands colors. As well as infused the store with aspirational quotes and testimonials.

↑Back to Top